IBM's product names finally get a bite?

IBM isn't famous for creating snappy product names and we had a lot of running Jokes on that topic. Would you consider a VPN solution with the name WECM (Sounds like "wack them")? But something is happening. After giving back Sametime and Quickplace their names somebody started thinking. Since WECM does connect you back to you enterprise, why not call it IBM Connect (just watch, it will happen)? Now I read on Jeff Eisen's blog in the Hannover 101 story, that the artist formerly known as "Websphere Everyplace Deployment" (a.k.a WED) will be known as (drum roll) Lotus Expeditor. Seems a lot of Websphere gets removed from the product names.
Now we need to finalize that push an cleanup some more. The Workplace Managed Client (WMC) would be the next candidate. We should call it Workplace Desktop. So we could have the Workplace Notes Desktop and the Workplace Forms Desktop or the Workplace Shared Desktop. Of course the Workplace brand has caused a lot of confusion too and might rather be on the list of endangered species. The Lotus ISV information blog has just been renamed back from The Workplace Channel into The Lotus Channel.