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IBM's product names finally get a bite?


IBM isn't famous for creating snappy product names and we had a lot of runningJokes on that topic. Would you consider a VPN solution with the name WECM (Sounds like "wack them")? But something is happening. After giving back Sametime and Quickplace their names somebody started thinking. Since WECM does connect you back to you enterprise, why not call it IBM Connect (just watch, it will happen)? Now I read on Jeff Eisen's blog in the Hannover 101 story, that the artist formerly known as "Websphere Everyplace Deployment" (a.k.a WED) will be known as (drum roll) Lotus Expeditor. Seems a lot of Websphere gets removed from the product names.
Now we need to finalize that push an cleanup some more. The Workplace Managed Client (WMC) would be the next candidate. We should call it Workplace Desktop. So we could have the Workplace Notes Desktop and the Workplace Forms Desktop or the Workplace Shared Desktop. Of course the Workplace brand has caused a lot of confusion too and might rather be on the list of endangered species. The Lotus ISV information blog has just been renamed back from The Workplace Channel into The Lotus Channel.

Posted by on 24 July 2006 | Comments (1) | categories: IBM - Lotus

Comments

  1. posted by Sim' on Monday 28 August 2006 AD:
    Yup - thanks to Mike Rhodin, the Lotus brand is back and stronger than ever ... it really is a very strong brand with good brand recognition, and previous attempts to de-emphasise the brand (because of a perception of negativity towards "Lotus") are gradually being unwound. The new (old) Lotus is a proud and aggressive Lotus ... there's a lot of confidence back in this part of the software group, and we're taking the fight to our competitors ... not just sitting back and hiding behind new brand names. Lotus is starting to become fun again !