Measure it!

On my fathers bookshelf there used to be a book titled "Vermessenen Jahrhundert" The title is a play on words and can be translated "Daring century" as well as "(Mis)-measuring century".
I remember it since we had a discussion about justifying expenses and investments in time, money or people. You want to keep your job? Make its impact measurable. Of course there is the catch Heisenberg described so nicely: "It's not Nature itself we observe, but the mental model formed by our expectation".
It is fun to invent new measurements from time to time.